MICROBOARD — how this market works https://influence.zone/ Standing notes on how this market works: what each niche pays and when it books, how to brief it, and the disclosure rules that bind the advertiser as well as the creator. en Wed, 28 Oct 2026 09:00:00 +0000 Trades creators are booking four weeks outhttps://influence.zone/niches/trades/microboard-trades-booked-outWed, 28 Oct 2026 09:00:00 +0000RATESElectricians and tile setters are opening in late November rather than next week. If you want a tool in a video before the holidays, the product has to ship inside the next fortnight. Nothing else in this market moves the lead time: it is simply how long a real job takes to film. The label goes where the viewer sees it, not in the hashtagshttps://influence.zone/how/#disclosuremicroboard-disclosure-at-the-topWed, 28 Oct 2026 09:00:00 +0000RULEThe Federal Trade Commission's endorsement guides require a material connection to be disclosed clearly and conspicuously, and the Commission has written to brands as well as creators, so it is the advertiser's exposure too. It has treated a bare #ambassador as probably insufficient, because the word is ambiguous, and said a disclosure a reader has to tap more to see does not count. Canadian advertisers answer to the Competition Bureau as well, whose current guidance is worth reading rather than assuming the American wording carries over. January fitness slots are being bought now, at a premiumhttps://influence.zone/niches/fitness/microboard-january-fitness-premiumWed, 28 Oct 2026 09:00:00 +0000RATESFitness creators price January higher than any other month and sell it out by late November. The same audience is reachable in March and September for noticeably less, which is worth knowing if your product is not seasonal. A beauty launch needs six weeks, not six dayshttps://influence.zone/niches/beauty/microboard-beauty-six-week-clockWed, 28 Oct 2026 09:00:00 +0000BRIEFINGA four-week test and a week to film is the normal clock in skincare, and rushing it shows. Brands that ship late end up buying a first impression instead of a review, which is a different product at a different price. In pets, the product being destroyed is a good outcomehttps://influence.zone/niches/pets/microboard-pets-destruction-testWed, 28 Oct 2026 09:00:00 +0000BRIEFINGA thirty-day durability test is the first video; the follow-up, filmed when the thing is still in one piece, is the one worth paying for. A toy that fails in a week is still a video people watch, and still gets paid for. Two niches keep earning for a year, not a weekhttps://influence.zone/niches/makers/microboard-pinterest-long-tailWed, 28 Oct 2026 09:00:00 +0000RATESParenting and crafts both run heavily on Pinterest, where a post keeps arriving long after it is published. That suits a catalogue product and wastes a launch date, so the brief should say which one you have. More businesses are buying the footage than the posthttps://influence.zone/rates/#deliverablesmicroboard-footage-only-risingWed, 28 Oct 2026 09:00:00 +0000RATESFootage-only costs more than a post, because the creator gives up the posting fee and keeps nothing. Buyers take it anyway when they want to run the material as their own ad for a year rather than borrow an audience once. You see the draft. You do not get to write the verdicthttps://influence.zone/how/microboard-one-round-of-notesWed, 28 Oct 2026 09:00:00 +0000RULEA business can say what a product does. It cannot require a creator to say it worked. That distinction is the whole reason the post is worth buying, and it is the first thing an audience notices when it is missing. Winter campaigns in the garage niche always book latehttps://influence.zone/niches/auto/microboard-winter-tyres-lateWed, 28 Oct 2026 09:00:00 +0000BRIEFINGTyres, batteries and block heaters are bought the week the weather turns, which means briefs arrive with no lead time and the creators who film them are already busy. Booking in September costs the same and gets better slots. Cold-weather testing cannot be rushed, and should not behttps://influence.zone/niches/outdoors/microboard-cold-weather-windowWed, 28 Oct 2026 09:00:00 +0000BRIEFINGFour to six weeks, and no guaranteed verdict. A boot or a base layer judged in a mild weekend tells your customer nothing, and the audience for this material can tell the difference immediately. Food is the cheapest niche to test an idea inhttps://influence.zone/niches/food/microboard-food-cheapest-testWed, 28 Oct 2026 09:00:00 +0000RATESRates start around $260 for a post, the formats are short, and the audience acts the same evening. If you are not sure this channel works for you at all, it is the least expensive place to find out. If the price goes on screen, it has to be the shelf pricehttps://influence.zone/niches/food/microboard-grocery-prices-on-screenWed, 28 Oct 2026 09:00:00 +0000BRIEFINGHaul and comparison formats work because the numbers are real. A brand that asks for a price rounded down loses the format's only advantage, and in most markets that request is a problem in its own right.