Niches → Beauty & skin
The most expensive niche per follower, and the slowest. Nobody here reviews a product they have not used for a month.
Largely women 20 to 40, with a long tail of people searching a specific ingredient or a specific shade. Comments do real work here: the creator answers them for weeks.
| Format | What it is good for in this niche |
|---|---|
| One short video | A routine or a first application, filmed in one take. The audience can tell when a cut hides a result. |
| A story set | The only format that reliably sends people to a link on the day. Use it with a code, not with a launch. |
| Footage only | Strong here, because good skin footage is genuinely hard to shoot and the licence runs for a year. |
Cleansers, sunscreens, single-ingredient products, curl care, tools and dryers, pharmacy ranges, salons.
Twelve-step launches, anything whose claim needs substantiation, and any shade range that does not go dark enough to be shown honestly.
Ship six weeks before you want the post. A four-week test then a week to film is the normal clock, and rushing it is visible.
Sunscreen from March, gifting from October. Both are booked a quarter ahead by the brands that do this regularly.
Prices on this page are what this market pays, 28 October 2026, before our 15%. They are an estimate of the going rate, not a quote: every creator sets their own number.
These are independent creators. We do not represent them and they have not agreed to anything. They are here because they take brand work and because their following was counted on their own profile on 28 October 2026. Write to them yourself, or tell us what you need and we will do it for you.
Same market, different money and a different clock.