Niches → Home & trades
The smallest audiences on this board and the most expensive buyers in it. A plumber watching a tool test is deciding whether to spend $400 this week.
Working tradesmen and serious DIY, overwhelmingly men 25 to 50. They will watch twelve minutes of a job if the job is real, and they read the specs in the comments.
| Format | What it is good for in this niche |
|---|---|
| One short video | A fault and a fix in thirty seconds. Only works if a pro would genuinely reach for your product to do it. |
| One feed post | Rarely the best buy here, but it stays up and gets found when someone searches the tool later. |
| Footage only | Expensive in this niche and usually worth it: job-site footage is hard to fake and hard to shoot yourself. |
Power tools, fasteners, meters and testers, safety kit, adhesives, levelling systems, wholesalers and lumber yards.
Anything that fails under real use. This is the one category where the audience will test your product themselves and post the result.
Do not ask for a verdict. A trades creator who says a tool is good when it is not loses the audience you are paying for, and they know it.
Steady all year, with a lift in spring. Lead times run long because builds take as long as they take.
Prices on this page are what this market pays, 28 October 2026, before our 15%. They are an estimate of the going rate, not a quote: every creator sets their own number.
These are independent creators. We do not represent them and they have not agreed to anything. They are here because they take brand work and because their following was counted on their own profile on 28 October 2026. Write to them yourself, or tell us what you need and we will do it for you.
Same market, different money and a different clock.