Followers as of 28 October 2026
Nine niches, from a plumber's tool test to a dairy-free dinner in Austin. Most people here have between two thousand and a hundred thousand followers, which is the part of this market worth buying. Above that is its own tier, and it is first on the page. Every price is here.
Independent creators. We do not represent them.
Above 100k Food & drink Home & trades Beauty & skin Fitness Parenting Pets Cars & garage Outdoors Crafts & makers
$1,500–$15,000 a post
Most of what we place is smaller than this, and the page below explains why. But the question comes up often enough to answer plainly: yes, we book at this size too. What changes is not just the money. The lead time roughly doubles, there is a manager in the middle, exclusivity and usage are argued separately rather than assumed, and the thing you are buying shifts from a recommendation to an audience. For a lot of products that is the wrong trade at ten times the price, which is the whole argument of this site. For some it is exactly right.
| Audience | A feed post |
|---|---|
| 100,000–250,000 followers | $1,500–$5,000 |
| 250,000–500,000 followers | $3,000–$8,000 |
| 500,000–1,000,000 followers | $6,000–$15,000 |
These bands come from what the trade press and the agency platforms publish, not from our own checking, and they disagree with each other: the same hundred-thousand-follower tier is quoted at twelve hundred dollars by one and at five thousand by another. The band is wide because the market is. What a particular placement costs at this size is settled in a negotiation, usually with a manager, and we get you that number before you commit to anything.
The same rule holds here: we do not represent any of these people, they have agreed to nothing, and the count beside each name was read off their own profile on 29 October 2026. The difference at this size is that most of them answer through a manager rather than themselves, so an approach takes longer and the price is argued rather than quoted.
$260–$740 a post
Food is the easiest niche to get a yes in and the hardest to get a second one. These are people who eat out four nights a week and post the same evening, so a restaurant, a sauce or a delivery service can be in front of an audience inside a fortnight. The city in each line matters more than the follower count: a Chicago creator sells a Chicago opening, and almost nothing else.
What to send: the dish, not the brand story. A table booked on a quiet night, or the product with everything needed to cook it. The post that works is somebody eating, filmed by somebody who eats out for a living, and the comments that follow are people asking where it is. Expect a turnaround of days rather than weeks, and expect the best results on a Tuesday rather than a Saturday.
The six here run from about $480 to $830 for a feed post, with the middle of the list around $710. The cheapest is @casslikestoeat at 20,700 followers, the dearest @senor_foodie at 100,000. Add our 15% on top, and expect a short video to cost about four tenths more than a post and a story set about half as much.
$270–$650 a post
The smallest audiences on this list and the most expensive buyers in it. A tool brand is not reaching a hundred thousand people here; it is reaching four thousand who own the van and will spend four hundred dollars this week. Most of these creators are tradespeople first, so they will tell you if your product fails on camera, and the video is better when it does.
What to send: the tool, and a job it might fail at. A trades creator with four thousand followers will put your product through a real day and say what happened, which is the only thing their audience is there for. Allow four weeks, because the video is paced by an actual installation, and do not ask for a verdict in advance - you will not get one, and asking marks you.
The four here run from about $385 to $680 for a feed post, with the middle of the list around $525. The cheapest is @richauhome at 11,400 followers, the dearest @thebarnrenovation at 63,200. Add our 15% on top, and expect a short video to cost about four tenths more than a post and a story set about half as much.
$420–$1,100 a post
The slowest niche to book and the one with the longest memory. Nobody here reviews a product they have not used for weeks, and an audience that follows a shade match will notice a rushed one. The smaller accounts on this list convert harder than the large ones, because the comments are a conversation rather than a crowd.
What to send: the full size, early, and nothing else. A routine takes four to six weeks to be worth filming, so a launch needs the product in hand six weeks before the date you care about. Brands that ship late buy a first impression instead of a review, which is a different product at a different price and converts worse.
The three here run from about $455 to $785 for a feed post, with the middle of the list around $612. The cheapest is @itsvicsmakeup at 3,527 followers, the dearest @allaboutglammingup at 10,100. Add our 15% on top, and expect a short video to cost about four tenths more than a post and a story set about half as much.
$250–$680 a post
Sceptical audiences who have been sold too much. A supplement or a piece of equipment gets taken seriously here only if the creator is visibly using it over weeks, which is why the strongest work in this niche is a series rather than a post. Two of the people on this list coach clients for a living, so their recommendation carries their own reputation with it.
What to send: enough for a month, and a reason to keep using it. One post about a supplement is close to worthless here; four weeks of a creator visibly training with it is not. Ask for a series and pay for a series. The audience has been sold a lot of things and can smell a single paid mention from a long way off.
The five here run from about $445 to $660 for a feed post, with the middle of the list around $535. The cheapest is @brockbowersofficial at 20,100 followers, the dearest @kyreefitness at 44,200. Add our 15% on top, and expect a short video to cost about four tenths more than a post and a story set about half as much.
$280–$900 a post
The highest-converting niche here and the least patient with a script. These are purchases made under pressure, by someone holding a toddler, and the format that works is a thing being used badly in a real kitchen rather than a studio. Parenting content also keeps earning on Pinterest months later, which suits a catalogue product and wastes a launch date.
What to send: the thing, plus the mess it has to survive. A parenting creator will hand your product to a three-year-old and film what happens, and that is the advertisement. Keep the brief to one sentence, do not ask for a script, and remember this content keeps being found on Pinterest for months, so an evergreen product earns far more here than a dated one.
The five here run from about $355 to $955 for a feed post, with the middle of the list around $660. The cheapest is @sincerelymccraw at 4,417 followers, the dearest @angelicafitz at 73,400. Add our 15% on top, and expect a short video to cost about four tenths more than a post and a story set about half as much.
$300–$720 a post
The cheapest reach on this list, and the only niche where your product being destroyed on camera is a good outcome. Durability is the whole genre: a toy that survives thirty days with a Vizsla is a better advertisement than anything you could write. Audiences here are small, affectionate and very quick to buy.
What to send: the toughest thing you make, and a spare. Thirty days with a determined dog is the format, and the follow-up film - the one where the thing is still in one piece - is the one worth paying for. If it does break, that is still a video people watch and still gets paid for, so do not write a brief that forbids the outcome.
The three here run from about $270 to $705 for a feed post, with the middle of the list around $482. The cheapest is @emilyefrench at 2,134 followers, the dearest @palmettopointers at 42,600. Add our 15% on top, and expect a short video to cost about four tenths more than a post and a story set about half as much.
$250–$620 a post
Consumables sell here again and again. A detailing product, a set of winter tyres or a battery gets named months after the paid post, without a fee, because the creator is still driving the car. One of these creators is a working master mechanic, which is worth more to a parts brand than three times the following would be.
What to send: a consumable, and enough of it. Detailing products, filters, fluids and tyres get named again months later for nothing, because the creator is still driving the car and the audience remembers. One-off accessories do far worse. Book winter work in September: everybody else arrives the week the weather turns, with no lead time and no slots left.
The four here run from about $400 to $660 for a feed post, with the middle of the list around $522. The cheapest is @mistermzeecars at 17,400 followers, the dearest @krisbuchowicz at 72,100. Add our 15% on top, and expect a short video to cost about four tenths more than a post and a story set about half as much.
$350–$850 a post
The longest lead times anywhere on this board, because the weather sets the schedule and a cold-weather layer cannot be judged in a mild weekend. Book in September for January. The audience for this material can tell a real trail from a photograph of one, and so can the creators.
What to send: the gear, two months early, and no date. Boots, layers and stoves are judged over a season, and a cold-weather test cannot be hurried into a mild weekend without the audience noticing. There is no guaranteed verdict in this niche. What there is instead is a test people genuinely trust, which is worth the wait and the uncertainty.
The four here run from about $485 to $855 for a feed post, with the middle of the list around $577. The cheapest is @austinjadventures at 9,456 followers, the dearest @danielaraeee at 51,600. Add our 15% on top, and expect a short video to cost about four tenths more than a post and a story set about half as much.
$260–$560 a post
Small, slow, patient audiences who buy serious tools once and keep them for years. Nothing moves quickly here and nothing needs to: a studio-process video is still being found a year later, and the comments are people asking which brand of clay. The cheapest niche on this list and the longest tail.
What to send: the tool, and permission to take it apart on camera. Makers show process, so the material being used is the content and a studio video keeps being found a year later. Audiences are small and the money is modest, but these are people who buy a serious tool once and tell a hundred others which one they bought.
The three here run from about $460 to $615 for a feed post, with the middle of the list around $540. The cheapest is @whatamomcreates at 60,400 followers, the dearest @designbycilla at 89,100. Add our 15% on top, and expect a short video to cost about four tenths more than a post and a story set about half as much.
One line per person, in the four formats they are usually booked for, before our 15%. These are estimates of the going rate for a creator that size in that niche — worked out from their following, not quoted by them. Every creator sets their own number, and we get you the real one before you commit to anything.
| Creator | Niche | Followers | Feed post | Short video | Story set | Footage only |
|---|---|---|---|---|---|---|
| @senor_foodie | Food & drink | 100,000 | $650–$830 | $900–$1,145 | $315–$400 | $880–$1,120 |
| @coriinthecity | Food & drink | 90,800 | $640–$815 | $885–$1,125 | $310–$390 | $865–$1,100 |
| @chicagofoodgirl | Food & drink | 77,600 | $625–$795 | $860–$1,095 | $300–$380 | $840–$1,070 |
| @hungrylilbean | Food & drink | 62,400 | $600–$765 | $830–$1,055 | $290–$365 | $810–$1,030 |
| @foodieadventuresnj | Food & drink | 38,200 | $545–$695 | $755–$960 | $265–$335 | $740–$940 |
| @casslikestoeat | Food & drink | 20,700 | $480–$610 | $665–$845 | $230–$295 | $650–$825 |
| @thebarnrenovation | Home & trades | 63,200 | $535–$680 | $735–$935 | $255–$325 | $720–$915 |
| @southernrhoda | Home & trades | 27,600 | $460–$590 | $640–$810 | $220–$280 | $625–$795 |
| @homeimprovementmike | Home & trades | 17,200 | $420–$535 | $580–$740 | $200–$260 | $570–$725 |
| @richauhome | Home & trades | 11,400 | $385–$490 | $535–$680 | $185–$235 | $520–$665 |
| @allaboutglammingup | Beauty & skin | 10,100 | $615–$785 | $850–$1,085 | $295–$375 | $835–$1,060 |
| @nicolemchr | Beauty & skin | 6,025 | $540–$685 | $745–$945 | $260–$330 | $725–$925 |
| @itsvicsmakeup | Beauty & skin | 3,527 | $455–$580 | $630–$800 | $220–$280 | $615–$785 |
| @kyreefitness | Fitness | 44,200 | $520–$660 | $715–$910 | $250–$315 | $700–$890 |
| @daniellefalola | Fitness | 43,100 | $515–$660 | $715–$910 | $250–$315 | $700–$890 |
| @pilinemer | Fitness | 27,100 | $470–$600 | $650–$830 | $225–$290 | $635–$810 |
| @wellnessbyryan | Fitness | 21,500 | $450–$570 | $620–$790 | $215–$275 | $605–$775 |
| @brockbowersofficial | Fitness | 20,100 | $445–$565 | $610–$780 | $215–$270 | $600–$760 |
| @angelicafitz | Parenting | 73,400 | $750–$955 | $1,035–$1,315 | $360–$455 | $1,010–$1,285 |
| @kristenasamom | Parenting | 25,900 | $605–$770 | $835–$1,060 | $290–$370 | $815–$1,035 |
| @fabworkingmomjulie | Parenting | 22,100 | $580–$740 | $800–$1,020 | $280–$355 | $785–$1,000 |
| @lanafloridiana | Parenting | 13,900 | $515–$660 | $715–$910 | $250–$315 | $700–$890 |
| @sincerelymccraw | Parenting | 4,417 | $355–$455 | $495–$625 | $170–$220 | $480–$615 |
| @palmettopointers | Pets | 42,600 | $555–$705 | $765–$970 | $265–$340 | $745–$950 |
| @thegoldenbros3 | Pets | 10,900 | $425–$540 | $585–$745 | $205–$260 | $575–$730 |
| @emilyefrench | Pets | 2,134 | $270–$345 | $375–$475 | $130–$165 | $365–$465 |
| @krisbuchowicz | Cars & garage | 72,100 | $520–$660 | $715–$910 | $250–$315 | $700–$890 |
| @soyerickcp | Cars & garage | 35,400 | $460–$585 | $635–$805 | $220–$280 | $620–$790 |
| @thekolbae | Cars & garage | 18,000 | $405–$515 | $555–$710 | $195–$245 | $545–$690 |
| @mistermzeecars | Cars & garage | 17,400 | $400–$510 | $550–$705 | $190–$245 | $540–$685 |
| @danielaraeee | Outdoors | 51,600 | $675–$855 | $930–$1,185 | $325–$410 | $910–$1,155 |
| @alexecolbert | Outdoors | 11,900 | $510–$645 | $700–$895 | $245–$310 | $685–$875 |
| @shajuniper | Outdoors | 11,600 | $505–$645 | $700–$890 | $245–$310 | $685–$870 |
| @austinjadventures | Outdoors | 9,456 | $485–$615 | $665–$850 | $230–$295 | $650–$830 |
| @designbycilla | Crafts & makers | 89,100 | $485–$615 | $670–$850 | $235–$295 | $655–$835 |
| @sracricket | Crafts & makers | 77,000 | $475–$605 | $655–$835 | $230–$290 | $640–$815 |
| @whatamomcreates | Crafts & makers | 60,400 | $460–$585 | $635–$805 | $220–$280 | $620–$790 |
A placement here is not a cheap version of a big one. It is a different thing, and these are the four reasons it works.
Below about twenty thousand followers a creator still answers the people asking questions under the post, and those answers are where a purchase actually gets decided. That exchange is what you are buying, and it does not exist on an account with a million followers, whatever the reach says.
Most of these people built a following in a city. For a restaurant, a clinic, a garage or a shop, a few thousand followers in the right place beats a national audience that cannot reach you, and it costs a fraction of the price.
A placement here is a few hundred dollars and a single decision. You can try the channel, see what a real post does to your week, and stop - which is not a thing you can do once an agency and a quarterly budget are involved.
A creator this size is risking their own reputation with their own readers, so they will not claim your product worked if it did not. That is uncomfortable in a brief and it is exactly why the recommendation carries weight when it comes.
What this market pays for one feed post by a creator with two thousand to a hundred thousand followers, before our 15%. Short video runs higher, a story set lower, and footage with no post attached higher still.
| Niche | A post | What moves the number |
|---|---|---|
| Food & drink | $260–$740 | November and December book out by late October, because every grocery and bakeware brand wants the same four weeks. |
| Home & trades | $270–$650 | Steady all year, with a lift in spring. Lead times run long because builds take as long as they take. |
| Beauty & skin | $420–$1,100 | Sunscreen from March, gifting from October. Both are booked a quarter ahead by the brands that do this regularly. |
| Fitness | $250–$680 | January is bought out by November and costs more. Spring and September are better value for the same audience. |
| Parenting | $280–$900 | Back to school from July, gifting from October, and a quiet January. |
| Pets | $300–$720 | Steady, with a gifting lift in December and a flea-and-tick season in spring. |
| Cars & garage | $250–$620 | Tyres and batteries from October, detailing from April. Both are dated campaigns and both book late. |
| Outdoors | $350–$850 | Layers and stoves from September, boots and packs from March. |
| Crafts & makers | $260–$560 | A long gifting run from September, and otherwise flat. |
Four things that decide whether a creator is the right buy, none of which is the biggest number on the card.
Between two thousand and about twenty thousand followers, a creator still reads their own comments and answers them. That is where a recommendation behaves like a recommendation rather than an advertisement, and it is why the cheapest lines on this list are not the weakest ones. Above roughly sixty thousand the relationship thins out and you are buying reach.
Most of these audiences are local. A Phoenix food creator is worth a great deal to a Phoenix restaurant and almost nothing to one in Cleveland. For anything with a physical address, read the location line before the follower count.
Several people on this list have grown by half or more since they were last written about elsewhere. If a number here matters to your decision, it is worth opening the profile yourself before you write - it takes a moment and it is the only figure that is actually current.
Most of these creators will also license footage with no post attached, which costs more but lets you run the material as your own advertisement for a year. If you want the material more than the audience, ask for that instead and say how long you need it.
Most approaches to a creator this size fail on the first message, and they fail the same way: too vague to answer. Six lines are enough.
Say what it is in one line and say plainly that it is theirs to keep. Creators at this size are often asked to return things, and it is the quickest way to be ignored.
One feed post, one short video, three stories, footage with no post. The word content is not a deliverable and neither is a collaboration. Vagueness reads as somebody who will change their mind twice.
When the product ships, when you need it live, and whether that date is real. A creator who is booked four weeks out can tell you immediately whether to bother.
Not a request for their rate card. Say what you have. Most people at this size do not publish a price and will meet a sensible range faster than they will produce one.
Usage rights are priced separately and are the single most common thing a brand forgets to ask for and then wants three weeks later, when it costs more.
That you will not require a verdict, and that one round of factual notes is all you need. Saying it up front is worth more than it sounds: it is the thing a good creator is worried about.
No. They are independent, they have agreed to nothing, and most of them do not know this page exists. They are listed because they take brand work publicly and their following was counted on their own profile. You are free to write to any of them yourself.
You tell us the product, the niche and roughly the budget. We come back with names, what each would cost, who is free when you need them, and we handle the approach, the brief, the disclosure wording and the payment. The fee is 15% on top of what the creator charges.
Because almost nobody at this size publishes one, and an invented figure would be worse than none. The range on each niche page is what that market pays. The actual number depends on the creator, the deliverable, how long you want the usage rights for, and how soon you need it.
Yes, and it is common. The list is a sample of a market with tens of thousands of people in it. Send a name, a city, or just the kind of audience you want to reach, and we will go and find them.
For most of these niches, between about three hundred and a thousand dollars for one post, plus our 15%. Footage with no post attached costs more than a post. A month-long series costs roughly three times a single placement, and is usually the better buy in fitness and beauty.
In food, often inside two weeks. In trades, fitness and outdoors, four to six, because the content is paced by a real job, a real training block or real weather. Beauty needs six weeks and cannot be hurried.
Send the product, the niche and roughly what you want to spend. You get names, what each would cost and who is free, usually the same week.
These are independent creators. We do not represent them and they have not agreed to anything. They are here because they take brand work and because their following was counted on their own profile on 28 October 2026. Write to them yourself, or tell us what you need and we will do it for you.