MICROBOARD Rates as of 28 October 2026 Post a brief
A fitness creator at work

Niches → Fitness

What it costs to advertise with fitness creators

Cheap reach, sceptical buyers. The audience has been sold too many supplements to take a claim at face value.

$250–$680 a postbefore our 15% Training days, gear on the gym floor, meal prep.

Tell us what you need How these numbers are built

Who is watching

25 to 45, training three or more times a week, buying equipment once and properly rather than often. They read labels and they notice a proprietary blend.

Which formats work here

FormatWhat it is good for in this niche
One short videoTraining footage with the product in use. Reach here goes well beyond the creator's own followers.
Three in a monthThe best value in this niche: repetition is what moves a sceptical audience, and three posts cost less than three bookings.
A story setFor a code or a dated sale, nothing else.

What sells well

Belts, shoes, sleeves, kettlebells, recovery kit, sleep tracking, published-label supplements, gym groups, sportswear.

What is hard to place

Anything promising a result. A creator who implies one in a paid post exposes you as well as themselves.

How to brief it

Say what the product does and let them test it. The audience trusts the sceptic, which is precisely why the sceptic is worth booking.

When to book

January is bought out by November and costs more. Spring and September are better value for the same audience.

Prices on this page are what this market pays, 28 October 2026, before our 15%. They are an estimate of the going rate, not a quote: every creator sets their own number.

A fitness creator at work
A fitness creator at work

Fitness creators taking brand work

Kyree Guest · St Louis, MissouriFitness, wellness and everyday life.$520–$660 a feed postshort video $715–$910 · story set $250–$315 · footage only $700–$890
Danielle Falola · Dallas, TexasA weight-loss story told straight, plus beauty and fashion.$515–$660 a feed postshort video $715–$910 · story set $250–$315 · footage only $700–$890
Pili Nemer · Calgary, AlbertaCoaches women in their thirties to build strength.$470–$600 a feed postshort video $650–$830 · story set $225–$290 · footage only $635–$810
Ryan Finch · Los AngelesRoutines, travel and life after competing.$450–$570 a feed postshort video $620–$790 · story set $215–$275 · footage only $605–$775
Brock Bowers · Oklahoma CityTraining, and the brands he fronts.$445–$565 a feed postshort video $610–$780 · story set $215–$270 · footage only $600–$760

These are independent creators. We do not represent them and they have not agreed to anything. They are here because they take brand work and because their following was counted on their own profile on 28 October 2026. Write to them yourself, or tell us what you need and we will do it for you.

Other niches

Same market, different money and a different clock.