MICROBOARD Rates as of 28 October 2026 Post a brief
A pets creator at work

Niches → Pets

What it costs to advertise with pet creators

The cheapest reach on this board, and the only niche where the product being destroyed on camera is a good outcome.

$300–$720 a postbefore our 15% Feeding, grooming, dogs testing things to destruction.

Tell us what you need How these numbers are built

Who is watching

Broad, skewing 20 to 45, deeply attached and repeat-buying. Durability and ingredients are the two things they argue about in comments.

Which formats work here

FormatWhat it is good for in this niche
One short videoThe destruction test, the feeding, the grooming. Reach in this niche travels further than any other category here.
Three in a monthBest value: a test video, a thirty-day follow-up and a verdict is a genuine story rather than an ad.
One feed postFor anything photogenic that does not need to move.

What sells well

Chews and toys, beds and harnesses, feeders, litter and cat furniture, raw and prepared food, aquarium kit, insurers and telehealth.

What is hard to place

Health claims, and anything a large dog will destroy in a week unless you are willing for that to be the video.

How to brief it

Pick the right animal. A toy sent to a small dog proves nothing; sent to a mastiff, it is either a strong video or an honest one.

When to book

Steady, with a gifting lift in December and a flea-and-tick season in spring.

Prices on this page are what this market pays, 28 October 2026, before our 15%. They are an estimate of the going rate, not a quote: every creator sets their own number.

A pets creator at work
A pets creator at work

Pets creators taking brand work

Pawley and Tina · South CarolinaTwo Vizslas and everywhere they go.$555–$705 a feed postshort video $765–$970 · story set $265–$340 · footage only $745–$950
Finn, Gus and Sully · Dayton, OhioThree golden retrievers. Comedy and chaos.$425–$540 a feed postshort video $585–$745 · story set $205–$260 · footage only $575–$730
Emily French · Charlotte, North CarolinaPets and home.$270–$345 a feed postshort video $375–$475 · story set $130–$165 · footage only $365–$465

These are independent creators. We do not represent them and they have not agreed to anything. They are here because they take brand work and because their following was counted on their own profile on 28 October 2026. Write to them yourself, or tell us what you need and we will do it for you.

Other niches

Same market, different money and a different clock.